Hamilton Euromarket — San Jose
AddressSan Jose, CA
HoursMon–Sat: 9 AM – 8 PM · Sun: 10 AM – 7 PM
Hamilton Euromarket
Bringing home to California
Hamilton Euromarket is California's home for authentic European and Balkan groceries. Two stores. One mission: putting the taste of home within reach of every diaspora family.
Our Story
Hamilton Euromarket was founded by a family that knows what it means to miss home. We grew up around the flavors of the Balkans — Vegeta in the soup pot, Plazma biscuits at breakfast, ajvar on the table for every visitor — and when we settled in California, we discovered how hard it was to find those tastes here.
So we built what we wished existed. A grocery store that carries the brands you grew up with, the products your family asks for when they visit, and the small specialty items that make a meal feel like home. We started small, listened carefully to the community, and grew one shelf at a time.
Today, with stores in San Jose and Alhambra and a catalog of over 3,600 products spanning twenty-plus countries, we're proud to be a bridge between Europe and the families who carry it with them.
Visit Us in California
Hamilton Euromarket — Alhambra
AddressAlhambra, CA
HoursMon–Sat: 9 AM – 8 PM · Sun: 10 AM – 7 PM
What we stand for
Authentic Brands
We carry the brands our community grew up with — Podravka, Vegeta, Plazma, Milka, Cedevita, Bambi, Bende, Eurocream, and more than a thousand others — sourced directly so what you see on the shelf is what you remember.
Family Selection
Every product in our store earns its place. We choose by taste and by trust — what we'd serve our own family, what our customers ask for, and what's hard to find anywhere else in California.
Community First
We're a local business serving the Balkan and European diaspora across California. We listen to requests, we stock for holidays, and we treat every visit like a family visit.
For the community. By the community.
Whether you're Bosnian, Croatian, Serbian, Slovenian, Macedonian, Bulgarian, Romanian, German, Polish, Greek, or anywhere else — if home is a place you carry with you, we built this store for you.
Come find your favorites
Browse by your home country, or wander our full catalog. Either way — welcome.