Nutella

About

Nutella is a beloved Italian hazelnut cocoa spread that has captured hearts around the globe, becoming a staple in pantries far beyond its origins. While not exclusively Balkan, its widespread popularity across Eastern Europe means it evokes sweet childhood memories for many in the diaspora. Known for its rich, creamy texture and irresistible flavor, Nutella is perfect spread on toast, crepes, or enjoyed straight from the jar. It's an essential treat for breakfast or a comforting snack that transcends borders.

What we carry

• Biscuits: Varieties that may feature Nutella as a filling or coating.
• Jams & Honey: While Nutella itself isn't a jam or honey, this category implies complementary spreads where Nutella often takes pride of place.
• Wafers: Wafers with Nutella cream filling.

Heritage & Philosophy

Nutella's story began in post-war Italy with Pietro Ferrero creating a sweet paste from hazelnuts and a little cocoa, addressing a cocoa shortage. It evolved into the iconic spread we know today, built on the simple philosophy of bringing joy and a little indulgence to everyday moments.

What we love

• Universally recognized and loved brand
• Versatile for breakfast, snacks, and desserts
• Distinctive, irresistible hazelnut cocoa flavor
• Trusted household name

Regional roots

For the Balkan and Eastern European diaspora in California, Nutella represents a widely embraced sweet treat that was readily available and enjoyed during their upbringing. It's a taste of home and childhood, often served with palatschinke (crepes), or simply on bread, making it a familiar and comforting presence on any table.