Haitoglou

About

Haitoglou Family Foods, established in 1924 by a refugee family fleeing Asia Minor, began as a small business in Thessaloniki, Greece, specializing in halva using a secret family recipe. Today, it has grown to become Europe's largest sesame processor, exporting its diverse range of products to over 50 countries. Their "Macedonian Halva" is particularly renowned and the brand is a synonym for premium, healthy, and tasteful confectionery, known for products like halva and chocolate-coated halva. This rich history and commitment to quality make them a trusted name for the diaspora seeking authentic Balkan/Eastern European sweets.

What we carry

• Halva (sesame seed-based confection)
• Chocolate Coated Halva
• Sesame Products (implied by "Europe's largest sesame processor")

Heritage & Philosophy

Haitoglou's story is rooted in a strong family tradition, beginning with a refugee family carrying a secret halva recipe from Asia Minor. Despite its significant growth to an industrial scale, the business has maintained its family character, demonstrating gratitude to the local community through donations.

What we love

• Europe's largest sesame processor
• Long-standing family tradition since 1924
• Renowned "Macedonian Halva"
• Commitment to quality and healthy confectionery

Regional roots

Haitoglou is deeply significant to the Balkan/Eastern European diaspora in California as their products, especially "Macedonian Halva," are a staple in Greek households and evoke a strong sense of nostalgia and authentic taste from their homeland.