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About

Appel is a venerable German brand, widely recognized for its high-quality canned seafood. Established in the late 19th century, Appel has built a reputation for consistent flavor and reliable products, making it a familiar name in pantries across Europe. For the Balkan and Eastern European diaspora in California, Appel's canned fish, like its sardines and herring, represents a dependable and accessible source of delicious, shelf-stable protein, perfect for quick meals or traditional spreads. Their long history speaks to their commitment to quality and taste.

What we carry

  • Canned Seafood: Sardines, Herring, Mackerel
  • Seafood Spreads
  • Vegetarian canned products (derived from product data)

Heritage & Philosophy

Appel boasts a long-standing tradition of seafood expertise, rooted in German precision and a commitment to preserving the freshness and flavor of the ocean's bounty. Their philosophy emphasizes quality sourcing and careful preparation.

What we love

  • Trusted European brand
  • High-quality canned seafood
  • Versatile pantry staple
  • Long heritage of expertise

Regional roots

Appel canned seafood holds a special place in the hearts of the Balkan and Eastern European diaspora, often appearing in traditional appetizers, salads, or as a convenient protein source. It evokes memories of simple, hearty meals and the reliable comfort of European pantry items.

5 products

Filters

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Appel Tender Herring Fillets in Dill-Herb Cream, German 200g (7oz)

in stock

Herring on dark bread was the after-school snack in half the households across the old country, straight from a tin kept in the fridge door. This i...

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Appel Zarte Filets, German Canned Fish Fillets 200g (7oz)

Only 4 left!

The paprika-red jars at the fish counter always meant someone was setting out a spread for guests. This is Appel's herring fillets in paprika cream...

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Original price $5.99 - Original price $5.99
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Current price $5.99
Seafood
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Appel Herring Fillets in Sweet Chili Sauce with Asian Vegetables 200g (7.1oz)

in stock

Sweet chili herring was the jar that always surprised the cousins visiting from the old country, half fish counter and half something new. This is ...

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Vegetarian
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Appel Herring Fillets in Creamy Horseradish Sauce, German 200g (7.1oz)

in stock

Appel Herring Fillets in Creamy Horseradish — German 1879 sharp-cream cure. Appel's Hamburg-house herring fillets folded into a creamy horseradish ...

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Original price $6.59 - Original price $6.59
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$6.59
$6.59 - $6.59
Current price $6.59
Seafood
Original price $6.59 - Original price $6.59
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Appel Herring Fillets in Tomato & Curry Sauce, German 200g (7.1oz)

in stock

Appel Herring Fillets in Tomato & Curry Sauce — German 1879 fusion cure. The Hamburg-house herring fillets folded into a tomato sauce warmed wi...

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Original price $6.59 - Original price $6.59
Original price
$6.59
$6.59 - $6.59
Current price $6.59
Seafood

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