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About

Vega is a name that instantly resonates with Serbians, known for its foundational role in traditional Balkan baking. For over forty years, this Serbian brand has been a trusted presence in kitchens, ensuring authentic flavors and textures for generations of bakers. Their baking mixes and flours are celebrated for their consistent quality, making everything from savory gibanica to sweet strudels achievable with ease and delicious results. For the diaspora in California, Vega means bringing a piece of home right into their own kitchens.

What we carry

  • Baking Mixes: Various pre-portioned and blended mixes for popular Balkan pastries and breads.
  • Flour: High-quality wheat flours, suitable for traditional recipes and general baking.

Heritage & Philosophy

Vega embodies a commitment to the enduring craft of Serbian home baking, focusing on quality ingredients that uphold regional culinary traditions. Their products are designed to simplify classic recipes without compromising on authenticity.

What we love

  • Trusted Serbian brand for authentic baking
  • Convenient and reliable for traditional recipes
  • Vegan and Vegetarian friendly options

Regional roots

Vega products are a staple in Serbian households, essential for preparing traditional pastries, breads, and desserts that evoke childhood memories and family gatherings. For the diaspora, using Vega means maintaining a tangible link to their heritage and sharing beloved flavors with new generations.

6 products

Filters

Original price $4.89 - Original price $4.89
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Current price $4.89

Vega Blue Poppy Seeds, Serbian Baking Ingredient 200g (7oz)

Only 4 left!

Vega Blue Poppy Seeds are a 200g pack of blue (dark) poppy seeds from Vega — a Croatian food producer — in the whole-seed format suited to baking, ...

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Original price $4.89 - Original price $4.89
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$4.89
$4.89 - $4.89
Current price $4.89
Original price $5.49 - Original price $5.49
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$5.49
$5.49 - $5.49
Current price $5.49

Vega Whole Wheat Flour, Serbian 1kg (2.2lb)

Only 3 left!

Vega Whole Wheat Flour is perfect for baking rustic, hearty breads and pastries with a wholesome texture. Use it to create your favorite homemade k...

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Original price $5.49 - Original price $5.49
Original price
$5.49
$5.49 - $5.49
Current price $5.49
Vegan
Original price $4.89 - Original price $4.89
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$4.89
$4.89 - $4.89
Current price $4.89

Vega Whole Rye Flour, Serbian Heritage 500g (1.1lb)

in stock

Buckwheat flour like this is what turned into the earthy pancakes and crepes served on fasting days back home. Vega's whole grain buckwheat flour i...

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Original price $4.89 - Original price $4.89
Original price
$4.89
$4.89 - $4.89
Current price $4.89
Vegetarian
Original price $5.49 - Original price $5.49
Original price
$5.49
$5.49 - $5.49
Current price $5.49

Vega Whole Grain White Corn Flour, Serbian 1kg (2.2lb)

in stock

Vega Whole Grain White Corn Flour is essential for traditional baking, adding a distinct texture and flavor. Use it to make authentic proja, a savo...

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Original price $5.49 - Original price $5.49
Original price
$5.49
$5.49 - $5.49
Current price $5.49
Vegan
Original price $4.39 - Original price $4.39
Original price
$4.39
$4.39 - $4.39
Current price $4.39

Vega Heljdino Integralno Buckwheat Flour, Serbian 500g (1.1lb)

in stock

The smell of dark rye bread baking is one of the clearest kitchen memories from home, dense and a little sour, nothing like the white bread here. V...

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Original price $4.39 - Original price $4.39
Original price
$4.39
$4.39 - $4.39
Current price $4.39
Vegetarian
Original price $4.89 - Original price $4.89
Original price
$4.89
$4.89 - $4.89
Current price $4.89

Vega Whole Grain Oat Flour, Serbian 500g (1.1lb)

in stock

Oat flour like this went into the simple porridge and pancakes that started a lot of mornings back home. Vega's whole grain oat flour is a Serbian ...

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Original price $4.89 - Original price $4.89
Original price
$4.89
$4.89 - $4.89
Current price $4.89
Vegetarian

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