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About

Va-Va Premium Foods is a cornerstone brand for many who grew up enjoying the rich flavors of Macedonian cuisine. While they have a foot in the United States, their heart is firmly planted in North Macedonia, bringing authentic Balkan tastes to tables across the diaspora. They are particularly known for their robust range of pickled vegetables and creamy vegetable spreads, offering a taste of home that is both comforting and vibrant. Shoppers trust Va-Va for consistent quality and traditional recipes that evoke cherished memories.

What we carry

  • Pickled Vegetables: Gherkins, mixed pickles, hot peppers, cabbage
  • Vegetable Spreads: Ajvar (roasted red pepper and eggplant spread), mild ajvar, spicy ajvar, pinđur (pepper and tomato spread)

Heritage & Philosophy

Va-Va Premium Foods is dedicated to preserving the rich culinary traditions of North Macedonia, focusing on time-honored recipes and quality ingredients. Their commitment to authentic taste ensures that each jar delivers a true Balkan experience.

What we love

  • Authentic Macedonian flavors
  • Wide range of traditional pickled vegetables
  • Beloved vegetable spreads like ajvar
  • Trusted by the Balkan diaspora

Regional roots

Va-Va Premium Foods represents the taste of home for many in the Balkan/Eastern European diaspora in California. Their ajvar and pickled goods are staples for family meals, holiday spreads, and everyday snacking, embodying the warmth and hospitality of Macedonian kitchens.

55 products

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Va-Va Cannellini White Kidney Beans, Macedonian 907g (2lb)

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Va-Va Cannellini White Kidney Beans — Macedonian-sourced dried beans in the household sack. Plump white kidney beans in the Va-Va Premium Foods pan...

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Va-Va Hard-Filled Strawberry Candy, Serbian 200g (7oz)

Only 4 left!

Va-Va Hard-Filled Strawberry Candy are hard candies with a chewy strawberry centre — the Serbian-format filled hard candy in the strawberry flavour...

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Va-Va Mild Ajvar Roasted Vegetable Spread, Macedonian Style 500g (1.1lb)

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Ajvar spread thick on fresh bread is the taste of Balkan autumns, when the peppers came in and every family made a batch. This is Va-Va's Mild Ajva...

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Va-Va Hard Filled Candies Lemon & Orange, Macedonian 200g (7.1oz)

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Va-Va Hard Filled Candies Lemon and Orange are a 200g bag of individually wrapped hard-boiled candies with soft citrus-flavoured fillings from Va-V...

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Va-Va Hard Filled Candies, Cherry, Macedonian Candy 200g (7oz)

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Va-Va Hard Filled Candies in Cherry are a 200g bag of individually wrapped hard candies with a cherry-flavoured filling from Va-Va Premium Foods — ...

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Original price $16.49 - Original price $16.49
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Va-Va Tomato Peppers Stuffed with Cabbage, Macedonian Style 2.45kg (5.4lb)

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Va-Va Tomato Peppers Stuffed with Cabbage are a jar of peppers stuffed with fermented cabbage in brine from Va-Va Premium Foods — a Macedonian pres...

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Va-Va Green Tomato Pickles, Macedonian Style 2.42kg (5.3lb)

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A big jar of pickled green tomatoes is the kind of thing that gets passed around a Macedonian family table until it's gone. These Va-Va Green Tomat...

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Va-Va Sarma Posna Vegan Cabbage Rolls, Macedonian Style 980g (2.2lb)

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Va-Va Sarma Posna Vegan Cabbage Rolls are a jar of plant-based stuffed cabbage rolls in tomato sauce from Va-Va Premium Foods — a Macedonian preser...

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Va-Va Red Cabbage Salad, Macedonian Pickled Vegetables 900g (2lb)

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A bowl of red cabbage salad next to the meat platter was the tangy cut-through every big family gathering needed. Va-Va Premium Foods makes this Me...

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Original price $11.89 - Original price $11.89
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Va-Va Hot Ajvar, Macedonian Vegetable Spread 520g (1.1lb)

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Spicy ajvar simmered slowly at home is a taste that carries straight back to a Macedonian family kitchen. Va-Va's Hot Ajvar, a homemade-style spicy...

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Va-Va Somborka & Carrots Pickled Macedonian Vegetables 2.4kg (5.3lb)

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Macedonia's somborka-and-carrots from Va-Va — long red somborka peppers with carrot batons in a sharp vinegar brine. Snap-firm, sweet-pepper, brine...

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Va-Va Tomato Peppers Stuffed with Cabbage, Macedonian Style 1.65kg (3.6lb)

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Macedonia's tomato peppers stuffed with cabbage from Va-Va in the family-host jar — the sarma-cousin pour for the Christmas Eve table. Round sweet-...

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Va-Va Green Cocktail Pickled Vegetables, Macedonian Style 1.55kg (3.4lb)

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Va-Va's green cocktail — Macedonia's gherkin-forward mixed pickle, all green peppers and small cucumbers in a sharp vinegar brine. Snap-firm, brine...

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Va-Va Malijano Roasted Eggplant Spread, Macedonian 540g (19oz)

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Va-Va Malijano — Macedonia's eggplant-forward spread. Roasted eggplant carries the body, kapija pepper rides minority, oil finishes the gloss. Ajva...

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Va-Va Somoborka Fillets, Macedonian Pickled Vegetables 2.4kg (5.3lb)

Only 5 left!

Va-Va's somborka fillets — Macedonia's long red somborka pepper sliced into ribbons, brined sharp, snap-firm. Bright vinegar, sweet-pepper undernea...

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Original price $18.69 - Original price $18.69
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Va-Va Gherkins Extra Class Baby Pickles, Macedonian 2.4kg (5.3lb)

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Macedonia's baby gherkins in Va-Va's holiday-host jar — the largest pour for the family dinner that draws cousins. Small whole cucumbers, snap-firm...

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Original price $7.69 - Original price $7.69
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Va-Va Giardiniera Pickled Vegetable Salad, Macedonian Style 1kg (2.2lb)

in stock

At a Macedonian family barbecue, a bowl of giardiniera always sat next to the grill, sharp and cooling against the smoke. Va-Va Premium Foods (made...

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Va-Va Grilled Mediterranean Hot Cherry Peppers, Macedonian Style 490g (17.3oz)

in stock

Every mezze table back home has a jar of grilled peppers cracked open next to the bread. Va-Va Premium Foods grills these Mediterranean cherry pepp...

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Va-Va Hot & Sweet Marinated Red Cherry Peppers, Macedonian Style 510g (1.1lb)

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Someone always warns the kids which jar is the hot one before the peppers hit the table. Va-Va Premium Foods marinates these hot and sweet red cher...

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Va-Va Vegetable Cocktail Pickled Vegetables, Macedonian Style 1.55kg (3.4lb)

Only 1 left!

This is the mixed vegetable jar that sits on every Macedonian table, cauliflower and carrot and pepper pickled together the way it's done back home...

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Original price $13.79 - Original price $13.79
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Va-Va Hot Ajvar Roasted Red Pepper Spread, Macedonian Style 680g (24oz)

in stock

The family-size hot ajvar pour, Macedonian roast. Va-Va's hot ajvar in the kitchen-volume jar — kapija-pepper mash with chili-warmth that finishes ...

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Va-Va Homemade Mild Roasted Pepper Ajvar, Macedonian Style 680g (1.5lb)

in stock

Va-Va Homemade Mild — Macedonian breakfast spread, family pour. Sweet-smoky kapija mash, no chili, the recipe register that anchors the morning lep...

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Va-Va Ajvar Roasted Red Pepper Spread with Cheese, Macedonian 520g (18.3oz)

Only 5 left!

Va-Va Ajvar With Cheese — the Macedonian breakfast shortcut. Kapija-pepper mash folded with bijeli sir into a single spread — the morning plate of ...

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Va-Va Homemade Hot Ajvar Roasted Red Pepper Spread, Macedonian Style 680g (1.5lb)

in stock

The homemade-recipe hot ajvar, Macedonian large jar. Va-Va's Homemade line keeps the hand-mashed character — chunkier than the smooth industrial po...

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Vegan

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