Roshen

About

Roshen is a beloved Ukrainian confectionery giant, famous throughout Eastern Europe and a comforting taste of home for many in the diaspora. Founded by current President Petro Poroshenko, Roshen has grown to become one of the largest confectionery manufacturers in the world, renowned for its wide array of high-quality sweets. From rich chocolates to crispy wafers, Roshen products bring back cherished childhood memories and are a staple for special occasions and everyday treats across Balkan and Eastern European households. Their Kyiv Cake and various chocolate bar lines are particularly iconic.

What we carry

• Chocolates: Bars, assorted boxes, pralines
• Candy: Hard candies, caramels, lollipops
• Wafers: Chocolate-covered wafers, wafer cakes
• Biscuits & Cookies: Various sweet baked goods

Heritage & Philosophy

While a relatively modern enterprise, Roshen embodies the spirit of traditional Eastern European confectionery, scaling time-honored recipes and tastes to a global audience. Their philosophy centers on producing high-quality, accessible sweets that bring joy to families.

What we love

• Globally recognized Eastern European confectionery brand
• Wide variety of beloved chocolates, candies, and wafers
• Taste of nostalgia for the diaspora
• Reliably high quality and appealing flavors

Regional roots

Roshen holds a special place in the hearts of the Balkan and Eastern European diaspora in California. For many, a Roshen chocolate or wafer isn't just a sweet treat; it's a direct connection to childhood, family gatherings, holidays, and the familiar flavors of home. It represents comfort and continuity across continents.