Maltesers

About

Maltesers are beloved chocolate malt confections originating from the UK, first created by Forrest Mars Sr. in 1936. Originally marketed as "energy balls," they quickly evolved into a classic treat known for their crisp honeycombs paired with delicious milk chocolate. The brand's enduring popularity, including seasonal limited editions and new formats like Maltesers Teasers, has made them a household name, with 187 million treats sold annually in the UK. While not explicitly Balkan/Eastern European, their widespread global appeal means they are a familiar and comforting treat for many diaspora communities.

What we carry

• Original Maltesers (crisp honeycombs with milk chocolate)
• White Maltesers (limited edition, now available all year)
• Maltesers Teasers (chocolate block format)

Heritage & Philosophy

Founded by Forrest Mars Sr. in 1936, Maltesers have a long-standing tradition of creating delightful chocolate malt confections. Their philosophy centers on providing a fun and lighthearted chocolate experience.

What we love

• Iconic and globally recognized brand
• Unique crispy malted honeycomb texture
• Versatile product range (original, white, teasers)

Regional roots

While not a traditional Balkan/Eastern European brand, Maltesers are widely available globally and are a well-known, comforting sweet treat that many diaspora members in California may have encountered and enjoyed in their home countries or through international exposure, making them a familiar impulse purchase.