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About

Balconi has been a beloved name in Italian sweets for decades, renowned for its soft sponge cakes and rich chocolate treats. Originating from Italy, their delectable range of pastries and chocolates have found a special place in homes across Europe and beyond. For our diaspora community in California, Balconi offers a taste of familiar European comfort, evoking memories of childhood birthdays and festive gatherings with their iconic Rollino cakes and various chocolate delights. Their commitment to quality ingredients ensures every bite is a little piece of joy.

What we carry

  • Cakes & Pastries: Soft sponge cakes, individually wrapped snacks (e.g., Rollino, Trancetto)
  • Chocolate: Chocolate-coated pastries, various chocolate bars and treats

Heritage & Philosophy

Balconi started as a family-run bakery in 1953, growing into a major brand while maintaining its dedication to traditional Italian pastry-making techniques. Their philosophy centers on creating accessible, high-quality sweet treats for everyday moments and special occasions.

What we love

  • Authentic Italian confectionery
  • Variety of beloved cakes and chocolate snacks
  • Perfect for everyday treats or celebratory desserts

Regional roots

While primarily Italian, Balconi's widespread popularity across Europe means its products often graced tables in Balkan and Eastern European homes, particularly their easily recognizable snack cakes. For many, it represents a universally cherished European sweet, bringing back warm memories of school lunchboxes or afternoon coffee breaks.

11 products

Filters

Original price $2.19 - Original price $2.19
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Balconi Cubi Cacao-Cocoa Wafers 125g (4.4oz)

in stock

Balconi Cubi Cacao-Cocoa Wafers are a 125g pack of cube-shaped bite-size crispy wafers with a cocoa cream filling from Balconi — the Italian bakery...

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Original price $2.19 - Original price $2.19
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Vegetarian
Original price $3.79 - Original price $3.79
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Current price $3.79

Balconi Swiss Roll Fruit Cake Roll 250g (8.8oz)

in stock

A slice of Swiss roll in the lunchbox was the treat that made the school day worth finishing, fruit filling squeezed out the sides. Balconi of Ital...

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Original price $3.79 - Original price $3.79
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$3.79
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Current price $3.79
Vegetarian
Original price $8.19 - Original price $8.19
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Current price $8.19

Balconi Strawberry Sponge Cake 400g (14.1oz)

in stock

A slice of strawberry sponge cake next to the coffee pot is a familiar afternoon ritual in any European kitchen, and Balconi's version brings that ...

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Original price $8.19 - Original price $8.19
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$8.19
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Current price $8.19
Vegetarian
Original price $5.49 - Original price $5.49
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Current price $5.49

Balconi Rollino Nocciola Sponge Cake with Hazelnut Cream 222g (7.8oz)

in stock

Balconi Rollino Nocciola is an Italian individually wrapped hazelnut cream sponge roll — a small, soft sponge cake rolled around a hazelnut cream f...

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Original price $5.49 - Original price $5.49
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$5.49
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Vegetarian
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Balconi Rollino Latte Cocoa-Coated Sponge Cake Rolls with Milk Cream 222g (7.8oz)

in stock

Balconi Rollino Latte are individually wrapped small cocoa-coated sponge cake rolls with a milk cream filling — the Italian Balconi brand's small-f...

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Original price $5.49 - Original price $5.49
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$5.49
$5.49 - $5.49
Current price $5.49
Vegetarian
Original price $8.79 - Original price $8.79
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Current price $8.79

Balconi Mix Milk Snack Cakes, Italian 10×35g 350g (12.3oz)

in stock

Italian sponge cakes filled with milk cream and coated in milk chocolate. Balconi's afternoon classic — ten individually wrapped mini cakes, each a...

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Original price $8.79 - Original price $8.79
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Current price $8.79
Vegetarian
Original price $4.89 - Original price $4.89
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Current price $4.89

Balconi Hazelnut Cream Swiss Roll Cake 250g (8.8oz)

in stock

Balconi Hazelnut Cream Swiss Roll is a soft sponge roll cake with a hazelnut cream filling — the Balconi format of the classic Swiss roll in the ha...

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Original price $4.89 - Original price $4.89
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Current price $4.89
Vegetarian
Original price $8.79 - Original price $8.79
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Current price $8.79

Balconi Tiramisu Sponge Cake, Italian 400g (14.1oz)

Only 5 left!

Balconi Tiramisù Sponge Cake is a 400g Italian sliceable tiramisù cake — espresso-soaked sponge layered with mascarpone cream and dusted with cocoa...

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Original price $8.79 - Original price $8.79
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Current price $8.79
Vegetarian
Original price $7.69 - Original price $7.69
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Balconi Strawberry & Cream Layered Sponge Cake 400g (14.1oz)

Only 2 left!

Balconi Strawberry and Cream Layered Sponge Cake is a 400g Italian sliceable cake — a large soft sponge layered with strawberry jam and a cream fil...

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Original price $7.69 - Original price $7.69
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Vegetarian
Original price $5.49 - Original price $5.49
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Current price $5.49

Balconi Rollino Pistachio Sponge Cake 222g (7.8oz)

Only 2 left!

The little foil-wrapped pistachio rolls tucked into a school bag are an Italian snack many Balkan families adopted as their own. Balconi packs six ...

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Original price $5.49 - Original price $5.49
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$5.49
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Current price $5.49
Vegetarian
Original price $8.79 - Original price $8.79
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$8.79
$8.79 - $8.79
Current price $8.79

Balconi Mix Max Coconut Sponge Cake 350g (12.3oz)

in stock

Mix Max was the bigger box in the cabinet, ten rolls deep, coconut cream instead of the usual hazelnut. This pack holds ten individually wrapped ro...

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Original price $8.79 - Original price $8.79
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$8.79
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Current price $8.79
Vegetarian

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