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Toblerone

SwitzerlandEst. 1908
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About

Toblerone, a celebrated Swiss chocolate, was invented in 1908 by Theodor Tobler and Emil Baumann in Bern, Switzerland. Its distinctive triangular shape and nougat-filled milk chocolate bars have made it a globally recognized treat. For the Balkan/Eastern European diaspora, Toblerone often evokes cherished memories of childhood trips, gifts, or a readily available taste of European confectionery. It's a trusted brand offering a delightful chocolate experience.

What we carry

  • Chocolate Bars (Milk Chocolate with Honey and Almond Nougat, Dark Chocolate, White Chocolate)
  • Toblerone Pralines

Heritage & Philosophy

Toblerone boasts a rich Swiss heritage, with its origins tracing back to Jean Tobler's industrial chocolate production in Bern starting in 1899. The brand's identity is deeply intertwined with Swiss pride, famously featuring the Matterhorn mountain and a hidden Bernese bear on its packaging.

What we love

  • Iconic Swiss chocolate
  • Unique triangular shape and nougat filling
  • Globally recognized and beloved brand

Regional roots

Toblerone, while Swiss, holds significance for the Balkan/Eastern European diaspora as a familiar and often nostalgic European treat. It represents a taste of home or a treasured memory from travels, frequently found in European households and a staple in specialty grocery stores.

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