Rom

About

Rom is a cherished Romanian confectionery brand, maintaining its authentic rum taste since 1964. Produced by Kandia Dulce, Rom has become an iconic part of Romanian culture, offering a unique blend of rum flavor in chocolate bars. Despite its long history, Rom continues to innovate with new chocolate product launches, ensuring its relevance to contemporary tastes while staying true to its heritage. Its distinctive flavor and history make it a nostalgic favorite for the Balkan/Eastern European diaspora in California.

What we carry

• Bars: Classic rum-flavored chocolate bars
• Wafers: Wafer-based confectionery
• Cakes: Various cake products
• Pralines: Chocolate pralines
• Biscuits: Assorted biscuits
• Spreadable creams: Sweet spreads

Heritage & Philosophy

Rom boasts a strong heritage, keeping its authenticity since its founding in 1964. It is a communist-era staple that has successfully adapted to modern times, maintaining its iconic rum flavor while expanding its product range. The brand emphasizes "Strong Romanian Sensations," reflecting national pride in its unique taste.

What we love

• Authentic and unique rum flavor
• Long-standing heritage since 1964
• Iconic Romanian cultural staple

Regional roots

Rom holds deep nostalgic and cultural significance for the Romanian and broader Eastern European diaspora in California. Its distinctive rum-flavored chocolate reminds them of home, acting as a taste of their heritage and a comfort food from their childhoods.