Pride Of Malabar

About

Pride of India brings naturally-grown food and herbal products ethically from single origin sustainable farms around the world, emphasizing purity and natural food from farm to table. They are committed to building a healthy community by sourcing ingredients directly from farms to preserve quality and freshness. Renowned for their high-quality spices, such as Turmeric Tandoori Rub and Biryani Masala Spice, Pride of India offers a range of authentic Indian goods. While primarily Indian, their extensive selection of spices, lentils, and superfoods makes them a valuable addition for the Balkan/Eastern European diaspora seeking diverse pantry staples and flavorful ingredients for their own culinary traditions.

What we carry

• Grains, Lentils, and Superfoods (e.g., Five Bean & Lentil Mix, Thai White Jasmine Rice, Red Quinoa, Black Chia Seeds Powder)
• Premium Teas (e.g., Earl Grey Black Tea)
• Herbs and Spices (e.g., Turmeric Tandoori Rub, Biryani Masala Spice)
• Natural Hair and Skin Products (e.g., Henna Leaf Paste)
• Papadum Lentil Crisps
• Teaware & Kitchenware
• Himalayan Pink Rock Salt

Heritage & Philosophy

Pride of India sources all ingredients from direct farms, preserving quality and freshness while valuing sustainable farming practices that benefit the entire ecosystem. They emphasize naturally-grown food and herbal products, aligning with centuries-long traditions of consuming pure and natural ingredients.

What we love

• Ethically sourced from single origin sustainable farms
• Wide variety of naturally-grown spices, lentils, and grains
• Products noted for purity and freshness, like Himalayan Pink Salt
• Vegan and gluten-free options available (e.g., papadum)

Regional roots

While specifically Indian, Pride of India's emphasis on high-quality spices, lentils, and natural ingredients provides excellent cross-over potential for the Balkan/Eastern European diaspora in California, who often incorporate similar staples and seek authentic flavors in their cooking, whether for traditional dishes or modern fusion.