Nectar

About

Nectar is a beloved Serbian brand, a household name synonymous with high-quality fruit juices and nectars since 1980. For decades, Nectar has been a trusted presence in Balkan homes, known for capturing the authentic taste of sun-ripened fruits. Their commitment to natural ingredients and vibrant flavors makes their juices a comforting taste of home for the diaspora in California, especially their classic apple and sour cherry nectars, which evoke childhood memories and family meals.

What we carry

• Juice: A variety of fruit juices, including apple, orange, and mixed fruit blends.
• Nectars: Richer fruit nectars like sour cherry, apricot, and peach, known for their intense fruit flavor.

Heritage & Philosophy

Founded as a family business, Nectar quickly grew to become a leading fruit processor in the region, built on a philosophy of using only the finest fruits to create delicious and healthy beverages. Their success is rooted in strong regional pride and a dedication to quality that has made them a household staple.

What we love

• Authentic Serbian flavor
• High-quality, natural fruit ingredients
• Trusted household brand for decades
• Vegan and Vegetarian friendly

Regional roots

Nectar evokes a deep sense of nostalgia and home for the Balkan/Eastern European diaspora in California. Their juices are a common sight at family gatherings, holiday meals, and everyday tables, representing the taste of childhood and tradition that connects them to their heritage.