Lorenz

About

Lorenz has been crafting snacks for people worldwide for over four generations, making joyous moments more enjoyable since 1889. Originating from Germany, they are known for their commitment to using simply good ingredients like potatoes, vegetable oil, and nuts, often sourced regionally through close partnerships with farmers. With transparent labeling and a focus on reducing packaging waste, Lorenz offers quality snacks that resonate with those seeking trusted European brands. Their long history of producing beloved salty snacks makes them a familiar and comforting choice for the diaspora.

What we carry

• Salty Snacks (e.g., chips, nuts, crackers)

Heritage & Philosophy

This is a family business with a rich history dating back to 1889, emphasizing high standards from raw material selection to the transport chain. They pride themselves on good ingredients and transparent labeling.

What we love

• Four generations of snack-making expertise
• Commitment to simply good and regionally sourced ingredients
• Transparent labeling and quality standards

Regional roots

Lorenz, as a long-standing European snack brand, represents a taste of home for the Balkan/Eastern European diaspora in California, evoking nostalgia and familiarity.