Lino

About

Lino is a cherished Croatian food brand, synonymous with wholesome and comforting breakfast options for generations. Originating from the Podravka company, Lino has built a reputation for reliable quality and taste, becoming a household staple across the Balkans. For the diaspora in California, Lino's cereals and rice products evoke memories of childhood mornings and traditional family meals, making it a trusted link to home. Their breakfast cereals, in particular, are a beloved part of many families' routines.

What we carry

• Breakfast Cereals: Various hot and cold cereal options, often fortified.
• Rice: Packaged rice products suitable for a range of culinary uses.

Heritage & Philosophy

Lino is a prominent brand under the well-respected Croatian food company Podravka, which has a long-standing tradition of producing high-quality food products. It embodies the commitment to nourishing families with dependable, tasty, and often fortified staples.

What we love

• Trusted, well-known Balkan brand
• Wholesome and comforting breakfast options
• Vegan and Vegetarian friendly products

Regional roots

For the Balkan and Eastern European diaspora in California, Lino represents a comforting taste of home. Its breakfast cereals are especially iconic, bringing back memories of childhood and familiar family breakfasts, while their rice products are essential for preparing traditional regional dishes.