Kraš

About

Kraš is a leading confectionery company from Croatia, with a history tracing back to the Union chocolate factory established in Zagreb in 1911. Today, Kraš operates with modern facilities, producing a wide array of high-quality chocolates, biscuits, wafers, and candies. The company's commitment to superior quality and extensive product range has made it a household name across the Balkans. For the diaspora in California, Kraš represents a taste of home, connecting them to cherished memories and traditional flavors through flagship products like their renowned chocolates and biscuits.

What we carry

• Chocolates: Various bars, pralines, and boxed chocolates
• Biscuits & Wafers: Sweet and savory biscuits, filled wafers
• Candies: Hard candies, chewy candies, and other confections
• Baking Ingredients: (as per catalog data)

Heritage & Philosophy

Kraš's manufacturing tradition is built upon superior product quality and an extensive range, developed through cutting-edge facilities and the rich experience of its experts. It has grown original brands that hold leading positions in their respective categories and are among the strongest FMCG brands in the region.

What we love

• Long-standing heritage since 1911
• Premium quality confectionery products
• Iconic and well-loved brands in the Balkans

Regional roots

Kraš is a quintessential Balkan brand, deeply embedded in the culinary and cultural identity of Croatia and neighboring countries. For the diaspora, its products evoke strong feelings of nostalgia and connection to their homeland, making it an essential part of any Balkan specialty grocery store.