Haribo

About

Haribo is a global confectionery giant, best known for its beloved gummy candies and licorice. While originating in Germany, Haribo has a remarkable presence across Eastern Europe and the Balkans, often being a first introduction to Western sweets during childhood. Their vibrant, flavorful gummies, especially the iconic Goldbears, evoke universal feelings of joy and nostalgia, making them a comforting taste of home and childhood for many in the diaspora. Beyond gummies, their diverse range also includes traditional confections like halva, resonating deeply with regional culinary tastes.

What we carry

• Candy: Gummy bears, fruit chews, licorice
• Halva & Confections: Various flavored halva, traditional sweet treats

Heritage & Philosophy

Founded by Hans Riegel Sr. in Bonn, Germany, Haribo has grown from a small home kitchen operation into an international symbol of sweet indulgence. While a large corporation now, its core philosophy remains centered on creating delightful, high-quality sweets that bring smiles to faces across generations.

What we love

• Globally recognized and trusted brand
• Wide appeal across all age groups
• Nostalgic value for many in the diaspora
• Diverse product range, from modern gummies to traditional halva

Regional roots

Haribo holds a special place in the hearts of the Balkan and Eastern European diaspora. For many, it was one of the first Western brands they encountered, often brought home by relatives or found in the rare specialty shop. Haribo candies represent childhood memories, shared treats, and a familiar taste that transcends borders, especially when enjoyed alongside more traditional regional sweets.