Frito-Lay

About

Frito-Lay is a prominent American snack food company, a subsidiary of PepsiCo, known for its wide variety of salty snacks. While the specific countries of origin for their ingredients are unknown, they emphasize using 100% sustainably sourced corn and potatoes, demonstrating a commitment to quality and environmental responsibility. Frito-Lay products, such as their popular potato chips and tortilla chips, are ubiquitous in American culture and thus a familiar comfort for the Balkan/Eastern European diaspora in California, connecting them to their adopted home.

What we carry

• Salty Snacks
• Potato Chips (e.g., Lay's)
• Tortilla Chips (e.g., Tostitos)
• Corn Chips (e.g., Fritos)
• Cheese Flavored Snacks (e.g., Cheetos)

Heritage & Philosophy

Frito-Lay and its parent company, PepsiCo, are committed to sustainability, recognized for efforts in this area by Kantar PoweRanking. They also prioritize food safety, ensuring high-quality products for consumers, and foster career advancement and equity through employee resource groups.

What we love

• Widely recognized and trusted brand
• Commitment to sustainably sourced ingredients
• Diverse range of popular salty snacks

Regional roots

Frito-Lay holds significance for the Balkan/Eastern European diaspora in CA as a familiar and beloved American snack brand, providing a taste of mainstream American culture that integrates into their everyday lives alongside traditional items from their heritage.