FREEZ Mix

About

FREEZ MIX is a unique, upscale soda developed by Kassatly Group Holding, a family-owned business established in Lebanon in the early 1970s. Evolving from Freez soda first created in 2001, it became FREEZ MIX in 2016 with opaque painted glass bottles, delicious flavor combinations, less sugar, and natural colors. The brand's success led to expanded manufacturing into Cyprus in 2024, demonstrating its global appeal. While originating in Lebanon, its widespread appreciation and unique flavors make it a sought-after beverage among various diasporas, including those in the Balkan/Eastern European communities who enjoy diverse and high-quality drinks.

What we carry

• Soda: FREEZ MIX (various flavor combinations)

Heritage & Philosophy

FREEZ MIX is rooted in the Kassatly Group Holding, a family-owned business with a legacy spanning since the early 1970s in Lebanon. Their philosophy, "Choose your Mix, Choose your Flavor," emphasizes uniqueness and diversity, reflecting a commitment to evolving tastes and preferences.

What we love

• Unique upscale soda with diverse flavors
• Part of a reputable, long-standing family business (Kassatly Group Holding)
• Commitment to modern preferences (less sugar, natural colors)

Regional roots

While not specifically Balkan, FREEZ Mix's status as a beloved, internationally successful beverage from the Middle East resonates with the diverse palates of the Balkan/Eastern European diaspora in CA, who appreciate high-quality and unique non-alcoholic drink options that remind them of home or other international tastes.