C Slatka Tradicija

About

C Slatka Tradicija, meaning "Sweet Tradition," is a cherished Serbian brand founded in 1947 as Centroprom (later Centroproizvod). Their products have been an indispensable part of family tables for generations, helping create joyful moments and delicious homemade sweets. From cakes and tortes to traditional oblande and pastries, C Slatka Tradicija is a trusted ally in the kitchen, ensuring the sweet flavors of tradition are preserved. For the Balkan diaspora in California, their baking ingredients evoke comforting memories of home and authentic regional tastes.

What we carry

• Baking Ingredients: For cakes, tortes, and homemade pastries
• Cakes: Chocolate, fruit, creamy
• Cookies/Small Cakes: Tiny, fruit, chocolate, creamy
• Oblande (Wafer Sheets)
• Biscuits
• Bread and Pastries: Bread, flatbreads, sweet pastries, savory pastries
• Appetizers
• Preserves: Sweet preserves, pickled preserves
• Desserts: Ice cream, fruit salads, cup desserts

Heritage & Philosophy

Founded in 1947 as Centroprom, the company's "sweet powdery assortment" and oblande production were acquired by Dr. Oetker d.o.o. in 2011. C Slatka Tradicija upholds family values and a long-standing tradition of delighting consumers by carefully listening to their needs and adapting its product range.

What we love

• Long-standing Serbian heritage (founded 1947)
• Essential for traditional Balkan baking
• Trusted by generations for authentic flavors
• Wide range of baking and dessert products

Regional roots

C Slatka Tradicija holds deep nostalgic value for the Balkan/Eastern European diaspora in California, representing the familiar tastes and ingredients crucial for preparing beloved traditional desserts and pastries from their homeland. It connects them to their cultural heritage through shared culinary experiences.