Bira 91

About

Bira 91 is an Indian handcrafted beer brand, launched in the summer of 2015 by B9 Beverages Pvt. Ltd. It was created to fill a market gap for a trendy, unorthodox, and fun beer positioned between Indian brands and expensive imports. The brand quickly gained popularity, overcoming initial supply challenges and expanding its presence across major Indian cities. Bira 91 offers two main variants: the hoppy Blonde and the citrusy, wheaty White.

What we carry

• Beer:
• Bira 91 Blonde (hoppy)
• Bira 91 White (citrusy, wheaty)

Heritage & Philosophy

Bira 91 was launched with the vision of offering a "smart brand of beer" that caters to changing attitudes towards alcohol, especially among young urban dwellers in India. It aims to be a playful and accessible choice in a market traditionally dominated by established players.

What we love

• Innovative "handcrafted" Indian beer
• Trendy and accessible brand for a younger demographic
• Strong growth and popularity in India
• Distinctive Blonde and White variants

Regional roots

While Bira 91 is an Indian brand, its "trendy, unorthodox, fun, and smart" positioning could appeal to the diaspora in California seeking diverse and modern international beverage options. It represents a contemporary take on international flavors, complementing the global offerings often found in specialty markets.