{"title":"Vegeta","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eVegeta is more than just a seasoning; it's the taste of home for countless Balkan and Eastern European families. Originating in Croatia, this iconic brand has been a kitchen staple since 1959, trusted for its ability to effortlessly enhance the flavor of nearly any dish. From hearty soups to roasted meats and vegetables, Vegeta’s all-purpose seasoning is celebrated for its unique blend of dried vegetables and spices, making it an indispensable part of traditional cooking. It's the secret ingredient that instantly brings an authentic, savory depth to everyday meals, connecting the diaspora in California back to their culinary roots.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSpices \u0026amp; Seasonings: All-purpose seasoning, special blends for various dishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eVegeta emerged from post-war Yugoslavia as an innovation by food scientist Zlata Bartl, quickly becoming a symbol of culinary ingenuity and a staple in every kitchen, embodying regional pride and accessible flavor for all.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eUniversal kitchen staple for Balkan\/Eastern European cooking\u003c\/li\u003e\n  \u003cli\u003eAuthentic, consistent flavor trusted for generations\u003c\/li\u003e\n  \u003cli\u003eVersatile for a wide range of dishes\u003c\/li\u003e\n  \u003cli\u003eHalal, Vegan, and Vegetarian options widely available\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eFor the Balkan\/Eastern European diaspora in California, Vegeta is the quintessential flavor of their childhood and family gatherings. It represents the warmth of home-cooked meals, the cherished traditions of their parents and grandparents, and the comforting taste that connects them directly to their heritage.\u003c\/p\u003e","products":[{"product_id":"vegeta-natur-chicken-bouillon-cubes-120-g-3856020214876","title":"Vegeta Natur Chicken Bouillon Cubes 120 g","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur Chicken Bouillon — clean-label cube.\u003c\/strong\u003e Croatian Koprivnica's reformulated chicken stock cube — no MSG, no artificial color, the same dissolve-in-water role the original cube plays. Drop into rice for chicken pilaf, dissolve into the soup pot, thin a sauce that needs poultry-base depth. The clean version of the Vegeta cube for the household tracking labels.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48252966535396,"sku":"PAN-VEGE-120G","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3856020214876_64c08892-7de2-437d-84e8-4c98ad8555a0.jpg?v=1778808415"},{"product_id":"vegeta-natur-bbq-seasoning-mix-refill-80-g-3856020227494","title":"Vegeta Natur BBQ Seasoning Mix Refill 80 g","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur BBQ — refill pouch, clean-label grill rub.\u003c\/strong\u003e Sea salt + smoked paprika + dried garlic + black pepper + the herb-mix Croatian summer cookout already knows. No MSG, refill format for the household that goes through grilling spice fast. Rub on čevapi, dust on pljeskavica, finish grilled vegetables.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48252966600932,"sku":"PAN-VEGE-80G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3856020227494_b33e3e23-cc55-4b71-82b6-20cf72cd2e00.jpg?v=1778808411"},{"product_id":"vegeta-all-purpose-seasoning-1000-g-842826000036","title":"Vegeta All Purpose Seasoning 1000 g","description":"\u003cp\u003e\u003cstrong\u003eThe kilo pour for the household that cooks every night.\u003c\/strong\u003e Vegeta original — 1959 Koprivnica recipe, salty-savory granule blend the Balkans built every weekday meal around. The format that earns its place next to the flour bin in the diaspora pantry. Stretches across čorba, paprikash, roast potatoes, and the eggs that start every morning.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48252969877732,"sku":"PAN-VEGE-1000G","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/842826000036_e8c70a64-f1a6-46fc-a0f6-eb98dcb604dd.jpg?v=1778808408"},{"product_id":"vegeta-natur-all-purpose-seasoning-150-g-3850104248832","title":"Vegeta Natur All-Purpose Seasoning 150 g","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur, small-jar clean-label.\u003c\/strong\u003e The starter format of the no-MSG reformulation — Croatian Koprivnica recipe with sea salt and dehydrated vegetables, nothing else. For the diaspora cook trying the clean version before committing to the kilo. Shake into eggs, dust on roast chicken, stir into a quick čorba.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48254064066788,"sku":"PAN-VEGE-150G","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3850104248832.jpg?v=1778807172"},{"product_id":"vegeta-natur-seasoning-mix-for-chicken-75-g-3856020221829","title":"Vegeta Natur Seasoning Mix for Chicken 75 g","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur's chicken blend — clean-label poultry rub.\u003c\/strong\u003e Sea salt + paprika + dried garlic + thyme + the herb mix Croatian Sunday roast-chicken leans on. No MSG, no artificial color. Rub under the skin before roasting, dust on cutlets before the pan, stir into chicken čorba. The Koprivnica recipe rebuilt for the modern pantry.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48254091428068,"sku":"PAN-VEGE-75G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3856020221829.jpg?v=1778807087"},{"product_id":"vegeta-natur-all-purpose-seasoning-300-g-3850104254444","title":"Vegeta Natur All-Purpose Seasoning 300 g","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur — the clean-label reformulation.\u003c\/strong\u003e Dehydrated vegetables, sea salt, no MSG, no artificial colors. The Podravka recipe rebuilt for the modern Croatian household tracking ingredients. Shake into čorba, dust on grilled vegetables, finish a roast — same role as the original, cleaner panel on the back. The shaker for the diaspora cook who reads labels.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48254197694692,"sku":"PAN-VEGE-300G","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3850104254444.jpg?v=1778806913"},{"product_id":"vegeta-no-msg-all-purpose-seasoning-250-g-842826001362","title":"Vegeta No MSG All-Purpose Seasoning 250 g","description":"\u003cp\u003e\u003cstrong\u003eThe No MSG reformulation for the diaspora cook reading labels.\u003c\/strong\u003e Same Vegeta shake — dehydrated carrot, parsnip, celery, parsley — without the glutamate. Croatian Koprivnica recipe since 1959, adapted for the clean-label household. Sprinkle on grilled chicken, stir into čorba, dust over potatoes. The everyday shaker that tracks with modern pantries.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48254356979940,"sku":"PAN-VEGE-250G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/842826001362.jpg?v=1778806716"},{"product_id":"vegeta-all-purpose-seasoning-250-g-842826000181","title":"Vegeta All-Purpose Seasoning 250 g","description":"\u003cp\u003e\u003cstrong\u003eThe starter shake for the small kitchen.\u003c\/strong\u003e Vegeta in the apartment-size jar — Croatian Koprivnica original recipe since 1959. The format the diaspora student keeps next to the salt, the single household goes through in a month. Shake into eggs, dust over grilled meat, stir into instant čorba. Everyday entry to the Balkan stove-top.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48254805803236,"sku":"PAN-VEGE-250G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/842826000181.jpg?v=1778806125"},{"product_id":"vegeta-all-purpose-seasoning-500-g-842826000358","title":"Vegeta All-Purpose Seasoning 500 g","description":"\u003cp\u003e\u003cstrong\u003eThe mid-size pour, weeknight pantry standard.\u003c\/strong\u003e Vegeta in the format that lasts a Croatian household a month of regular cooking. Salty-savory granules from the 1959 Koprivnica recipe. Build broth from water, finish kupus, dust ćevapi before the grate. The jar the diaspora cook reaches for without thinking on a Wednesday night.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48254819303652,"sku":"PAN-VEGE-500G","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/842826000358.jpg?v=1778806115"},{"product_id":"brhe-3856020210373","title":"Podravka Vegeta Universal Broth Cubes, Croatian 65g (2.3oz)","description":"\u003cp\u003e\u003cstrong\u003ePodravka Vegeta Broth Cubes — Croatian Koprivnica bouillon.\u003c\/strong\u003e The Vegeta line in dissolve-in-water cube format. Drop one into a pot of boiling water for instant juha base, dissolve into risotto liquid, thin a stew that needs depth without another pot. 1959 Koprivnica recipe in concentrated cube form — the bouillon the diaspora pantry keeps for the dinner that needs broth and the freezer is out of stock.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48782490763492,"sku":"PAN-VEGE-65G","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3856020210373.jpg?v=1778803307"},{"product_id":"vegeta-original-seasoning-900g-3850104283116","title":"Vegeta Original Seasoning 900g","description":"\u003cp\u003e\u003cstrong\u003eThe restaurant-size pour, original formula.\u003c\/strong\u003e Vegeta in the kitchen-volume bag — the format the diaspora catering kitchen and the Sunday-lunch household reach for when one shake won't make it through the week. Croatian Koprivnica recipe unchanged since 1959. Stretches across a roasting tray of meat, a pot of grah, and a salad of sliced tomatoes in one shopping trip.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48782492795108,"sku":"PAN-VEGE-900G","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3850104283116.jpg?v=1778803297"},{"product_id":"seasoning-mix-for-potato-21-oz-3856020227586","title":"Vegeta Natur Potato Seasoning Mix, Croatian All-Natural 60g (2.1oz)","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur's potato shake — roast-tray sprinkle.\u003c\/strong\u003e Sea salt + paprika + dehydrated garlic + rosemary + the herb blend Croatian Sunday lunch already knows by heart. Toss with cubed potato + olive oil + onion, roast hot. The packet that makes the Sunday roast krumpir without anyone asking what's in it.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48782613709028,"sku":"PAN-VEGE-2.1OZ","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3856020227586.jpg?v=1778802281"},{"product_id":"vegeta-all-purpose-seasoning-6-oz-170g-42826000396","title":"Vegeta All Purpose Seasoning 6 oz (170g)","description":"\u003cp\u003e\u003cstrong\u003eThe travel-jar Vegeta — the carry-on pour.\u003c\/strong\u003e The small format the diaspora cook tucks into a carry-on or sets next to the stove in a rental kitchen. Croatian Koprivnica recipe, Zlata Bartl's 1959 invention. Salty-savory granules that turn plain water into broth and plain meat into a Sunday dinner. The jar that travels.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48782614036708,"sku":"PAN-VEGE-170G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/42826000396.jpg?v=1778802277"},{"product_id":"vegeta-natur-vegeta-natur-seasoning-mix-for-salad-2-1-oz-60g-3856020221799","title":"Vegeta Natur Seasoning Mix for Salad, Croatian All-Natural 60g (2.1oz)","description":"\u003cp\u003e\u003cstrong\u003eVegeta Natur's salad shake — clean-label salata sprinkle.\u003c\/strong\u003e Sea salt + dehydrated tomato + onion + parsley + bell pepper, no MSG. Dust over sliced tomato + cucumber + onion + sirće for the Croatian salata every Sunday lunch leans on. The shaker that turns three ingredients into a salad without a dressing recipe.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48807029211364,"sku":"PAN-VEGE-60G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3856020221799_bab223bf-64f9-438e-a098-84e1ef55cd35.jpg?v=1778801821"},{"product_id":"vegeta-vegeta-gourmet-seasoning-and-soup-mix-842826000365","title":"Vegeta gourmet seasoning and soup mix 1000 g","description":"\u003cp\u003e\u003cstrong\u003eVegeta Gourmet, the soup-mix variant.\u003c\/strong\u003e Heavier on dehydrated vegetables than the classic shake — built to dissolve into water and become broth in one motion. Croatian Koprivnica recipe since 1959. Stretch a roast-chicken carcass into juha, build risotto liquid in five minutes, finish a vegetable stew that needs depth without another pot on the stove.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48807030522084,"sku":"PAN-VEGE-1000G","price":20.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/842826000365_901623e5-d9db-43b5-a85f-5d54ca0c29d6.jpg?v=1778801808"},{"product_id":"vegeta-all-purpose-seasoning-842826000396","title":"Vegeta All Purpose Seasoning 170g","description":"\u003cp\u003e\u003cstrong\u003eThe 1959 Koprivnica original, the small jar.\u003c\/strong\u003e Vegeta's all-purpose seasoning — Zlata Bartl's post-war invention that became the Balkan stove-top shake. Salty-savory granules built from dehydrated carrot, parsnip, celery, parsley. Sprinkle on čevapi before the grate, stir into čorba for instant broth, dust over roast potatoes. The starter jar the diaspora student keeps in the dorm cabinet.\u003c\/p\u003e","brand":"Vegeta","offers":[{"title":"Default Title","offer_id":48891224522980,"sku":"PAN-VEGE-ALL-170G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/842826000396.jpg?v=1778558048"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/vegeta.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}