{"title":"Uvelka","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eUvelka is a Russian industry leader in cereals, boasting a 29-year history of innovation and modern technology. They were among the first to introduce boil-in-bag cereals in the early 90s and later developed curly boil-in-bag pasta, making them a pioneer in the market. The brand is recognized for its dynamic \"life hacker\" persona, symbolized by a resourceful bird, and offers product categories like their \"Dinner Express\" ready-made meals and a main line emphasizing natural, high-quality grains, such as rice. For the Balkan\/Eastern European diaspora, Uvelka represents a familiar and trusted source for convenient, high-quality pantry staples.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCereals:\u003c\/strong\u003e Including various boil-in-bag options\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePasta:\u003c\/strong\u003e Curly boil-in-bag pasta\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eReady-made products:\u003c\/strong\u003e Under the \"Dinner Express\" sub-brand\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMain Line Grains:\u003c\/strong\u003e Emphasizing natural, high-quality grains like rice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eUvelka's philosophy centers on leveraging modern technologies and innovation to provide convenient and high-quality food solutions. Their history is marked by being early adopters and developers of new product formats and packaging in the cereal and pasta markets.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eInnovative product formats (boil-in-bag, doy-pack)\u003c\/li\u003e\n  \u003cli\u003eLong-standing market leadership (29-year history)\u003c\/li\u003e\n  \u003cli\u003eHigh-quality, natural grains (like rice)\u003c\/li\u003e\n  \u003cli\u003eConvenience and speed in meal preparation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eUvelka is a prominent and trusted brand from Russia, making its products familiar and desirable to the Balkan\/Eastern European diaspora in California seeking authentic and nostalgic pantry items.\u003c\/p\u003e","products":[{"product_id":"uvelka-split-peas-800-g-4607016240909","title":"Uvelka Split Peas, Russian Yellow Peas 800g (1.8lb)","description":"\u003cp\u003e\u003cstrong\u003eUvelka Split Peas — the Russian-pantry yellow peas in the Chelyabinsk line.\u003c\/strong\u003e Hulled yellow split peas in the Uvelka Russian household-grain line — the gorohovy sup base the diaspora kitchen ladles into bowls when the cold weather hits and the smoked-meat-in-the-freezer needs a job. Simmer with smoky pork and bay leaf for the Russian gorohovy sup, fold into a hearty Ukrainian pea-and-potato soup, blend into a smooth purée beneath braised sausage, or stretch into a Lenten Posno bowl with onion and oil the Orthodox Russian household serves through Great Lent.\u003c\/p\u003e","brand":"Uvelka","offers":[{"title":"Default Title","offer_id":48253885645028,"sku":"PAN-UVEL-800G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/4607016240909.jpg?v=1778807408"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/uvelka.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}