{"title":"Jelen","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eJelen Pivo, meaning \"Deer Beer,\" is a Serbian staple, cherished for its smooth, refreshing taste and its deep roots in Balkan culture. Produced by Apatinska Pivara, one of Serbia's oldest breweries, Jelen has been a go-to choice for generations, gracing tables at celebrations, family gatherings, and everyday meals. It's the taste of home for many in the diaspora, a familiar comfort that evokes memories of the Balkans. Its flagship product is a classic pale lager, known for its consistent quality.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBeer: Pale lager (Jelen Pivo)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eJelen Pivo carries on a long-standing brewing tradition in Serbia, combining modern techniques with a dedication to producing a high-quality, approachable lager that resonates with national pride.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthentic Serbian lager\u003c\/li\u003e\n  \u003cli\u003eWidely recognized and trusted brand\u003c\/li\u003e\n  \u003cli\u003eRefreshing and easy-drinking profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eJelen Pivo is more than just a beer; it's a symbol of Serbian heritage and social gatherings. For the Balkan\/Eastern European diaspora in California, it represents shared experiences, toasts with friends and family, and a connection to cultural roots.\u003c\/p\u003e","products":[{"product_id":"jelen-svijetlo-pivo-lager-beer-500ml-3899001000242","title":"Jelen Svijetlo Pivo Serbian Lager Beer 500ml (16.9fl oz)","description":"\u003cp\u003e\u003cstrong\u003eJelen Svijetlo Pivo — Serbia's flagship pale lager from the Apatinska Pivara brewery in northwestern Vojvodina.\u003c\/strong\u003e Crisp, malty, balanced; the table beer of countless Balkan family meals and celebrations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeritage:\u003c\/strong\u003e Apatinska Pivara has been brewing in the Vojvodinian town of Apatin since 1756, making it one of the oldest continuously operating breweries in southeastern Europe. Jelen — meaning deer in Serbian — is the brewery's flagship pale lager and the country's most recognized beer brand.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTasting notes:\u003c\/strong\u003e Pale gold with a thick, lasting white head. Soft malt and grain bread on the nose with a faint floral hop note. Crisp, balanced palate; clean refreshing finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePairing:\u003c\/strong\u003e Serve well chilled. Classic with grilled meats, ćevapi, pljeskavica, smoked kulen, or a plate of šopska salad.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePack:\u003c\/strong\u003e 500ml bottle. Store cold; consume fresh.\u003c\/p\u003e","brand":"Jelen","offers":[{"title":"Default Title","offer_id":48564008550628,"sku":"ALC-JELE-SVIJ-500ML-2","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3899001000242.jpg?v=1778804001"},{"product_id":"jelen-svijetlo-pivo-lager-beer-500ml-3899001000174","title":"Jelen Svijetlo Pivo Serbian Lager Beer 500ml (16.9fl oz)","description":"\u003cp\u003e\u003cstrong\u003eJelen Svijetlo Pivo — Serbia's flagship pale lager from the Apatinska Pivara brewery in northwestern Vojvodina.\u003c\/strong\u003e Crisp, malty, balanced; the table beer of countless Balkan family meals and celebrations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeritage:\u003c\/strong\u003e Apatinska Pivara has been brewing in the Vojvodinian town of Apatin since 1756, making it one of the oldest continuously operating breweries in southeastern Europe. Jelen — meaning deer in Serbian — became the brewery's flagship pale lager and remains the country's most recognized beer brand.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTasting notes:\u003c\/strong\u003e Pale gold with a thick, lasting white head. Soft malt and grain bread on the nose with a faint floral hop note. Crisp, balanced palate; clean refreshing finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePairing:\u003c\/strong\u003e Serve well chilled. Classic with grilled meats, ćevapi, pljeskavica, smoked kulen, or a plate of šopska salad.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePack:\u003c\/strong\u003e 500ml bottle. Store cold; consume fresh.\u003c\/p\u003e","brand":"Jelen","offers":[{"title":"Default Title","offer_id":48564008878308,"sku":"ALC-JELE-SVIJ-500ML","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3899001000174.jpg?v=1778803978"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/jelen.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}