{"title":"Frex","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eFrex brings a taste of authentic Bulgarian refreshment to your table, renowned for its vibrant and natural fruit juices. For decades, Frex has been a staple in Bulgarian households, a trusted brand that evokes memories of childhood and sun-drenched orchards. Their commitment to quality and pure fruit flavor makes their juices a beloved choice for the diaspora seeking a genuine connection to their heritage. Look for their classic fruit nectars, often found gracing family tables for everyday enjoyment or special occasions.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFruit Juices:\u003c\/strong\u003e A variety of natural fruit juices, primarily focused on traditional Balkan fruit flavors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eFrex embodies a tradition of quality and simplicity, likely originating as a family business dedicated to bottling the pure flavors of Bulgarian fruit, a practice common in post-Communist era Bulgaria where local production flourished.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthentic Bulgarian flavor\u003c\/li\u003e\n  \u003cli\u003eTrusted household brand\u003c\/li\u003e\n  \u003cli\u003eNatural fruit refreshment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eFor the Balkan\/Eastern European diaspora in California, Frex juices are a powerful taste of home, recalling family breakfasts, summer holidays, and the simple joy of a refreshing drink shared with loved ones. It's a reminder of specific fruits and flavors deeply ingrained in their cultural memory.\u003c\/p\u003e","products":[{"product_id":"frex-blackcurrant-juice-drink-from-concentrate-1-l-3800014283782","title":"Frex Blackcurrant Juice Drink, Bulgarian 1L (33.8fl oz)","description":"\u003cp\u003e\u003cstrong\u003eExperience the deep, tart sweetness of blackcurrant, a flavor that instantly transports you back to childhood summers.\u003c\/strong\u003e This juice drink is perfect for mixing with sparkling water or enjoying chilled on its own. Reach for it when you need a familiar, refreshing taste.\u003c\/p\u003e","brand":"Frex","offers":[{"title":"Default Title","offer_id":48253352509668,"sku":"BEV-FREX-1L","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3800014283782_2b13b8c6-9546-425c-be0a-d6110dc3365b.jpg?v=1778808009"},{"product_id":"frex-bayas-mixtas-mixed-berry-juice-drink-3800014283980","title":"Frex Bayas Mixtas Mixed Berry Juice Drink, Bulgarian 1L (33.8fl oz)","description":"\u003cp\u003e\u003cstrong\u003eDiscover a delightful medley of forest fruits in this mixed berry juice drink.\u003c\/strong\u003e Each sip bursts with sweet and tangy notes, creating a truly refreshing experience. Perfect for a hydrating treat after a long day.\u003c\/p\u003e","brand":"Frex","offers":[{"title":"Default Title","offer_id":48253355786468,"sku":"BEV-FREX-1L","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3800014283980_a64334e9-e907-44a2-8256-50736da447bd.jpg?v=1778808006"},{"product_id":"frex-granada-pomegranate-juice-drink-1-l-3800014285588","title":"Frex Granada Pomegranate Juice Drink, Bulgarian 1L (33.8fl oz)","description":"\u003cp\u003e\u003cstrong\u003eIndulge in the deep, tart-sweet richness of pomegranate with this vibrant juice drink.\u003c\/strong\u003e It offers a luxurious taste that’s both refreshing and satisfying. Enjoy it chilled for a sophisticated beverage any time.\u003c\/p\u003e","brand":"Frex","offers":[{"title":"Default Title","offer_id":48253355819236,"sku":"BEV-FREX-1L","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3800014285588_26b3cbd1-856f-456a-a9f0-737e87ddbfda.jpg?v=1778808002"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/frex.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}