{"title":"Bira 91","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eBira 91 is an Indian handcrafted beer brand, launched in the summer of 2015 by B9 Beverages Pvt. Ltd. It was created to fill a market gap for a trendy, unorthodox, and fun beer positioned between Indian brands and expensive imports. The brand quickly gained popularity, overcoming initial supply challenges and expanding its presence across major Indian cities. Bira 91 offers two main variants: the hoppy Blonde and the citrusy, wheaty White.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003cstrong\u003eBeer:\u003c\/strong\u003e\u003c\/li\u003e\n  \u003cli\u003eBira 91 Blonde (hoppy)\u003c\/li\u003e\n  \u003cli\u003eBira 91 White (citrusy, wheaty)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eBira 91 was launched with the vision of offering a \"smart brand of beer\" that caters to changing attitudes towards alcohol, especially among young urban dwellers in India. It aims to be a playful and accessible choice in a market traditionally dominated by established players.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eInnovative \"handcrafted\" Indian beer\u003c\/li\u003e\n  \u003cli\u003eTrendy and accessible brand for a younger demographic\u003c\/li\u003e\n  \u003cli\u003eStrong growth and popularity in India\u003c\/li\u003e\n  \u003cli\u003eDistinctive Blonde and White variants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eWhile Bira 91 is an Indian brand, its \"trendy, unorthodox, fun, and smart\" positioning could appeal to the diaspora in California seeking diverse and modern international beverage options. It represents a contemporary take on international flavors, complementing the global offerings often found in specialty markets.\u003c\/p\u003e","products":[{"product_id":"bira-91-blonde-lager-beer-330ml-736040000211","title":"Bira 91 Blonde Lager Beer, Indian Craft Brew 330ml (11.2fl oz)","description":"\u003cp\u003e\u003cstrong\u003eBira 91 Blonde Lager — an Indian craft pale lager from one of the country's most recognized modern craft breweries.\u003c\/strong\u003e Crisp, balanced, and approachable; a contemporary Indian take on the European pale lager style.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeritage:\u003c\/strong\u003e Bira 91 launched in 2015 as one of India's first craft beer brands, helping ignite the country's now-thriving craft scene. The Blonde Lager is the brand's everyday pale-lager expression, brewed for the broader Indian market with a clean, food-friendly profile suited to spicy cuisine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTasting notes:\u003c\/strong\u003e Bright gold with a thick white head. Soft malt and gentle hop bitterness on the nose. Crisp, refreshing palate; clean dry finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePairing:\u003c\/strong\u003e Serve ice-cold. Excellent with Indian appetizers, tandoori meats, biryani, or as a refreshing pour on a warm afternoon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePack:\u003c\/strong\u003e 330ml bottle. Store cold; consume fresh.\u003c\/p\u003e","brand":"Bira 91","offers":[{"title":"Default Title","offer_id":48560182657252,"sku":"ALC-BIRA-330ML","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/736040000211_613326d6-02eb-4a9a-a310-52761a4f20d2.jpg?v=1779227463"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/bira-91.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}