{"title":"As","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eAS Holding began as an independent trading shop in Jelah, Bosnia and Herzegovina, in 1989, evolving into a private enterprise by 1996 and establishing the parent company in 2016. Today, it encompasses 17 Bosnian companies, making it one of the largest business systems in the region. Their brands, including Zlatna Džezva coffee and Tops biscuits, are well-known to consumers across Bosnia and Herzegovina, Europe, and globally. For the Balkan diaspora in California, AS represents a taste of home, offering trusted and high-quality products from their heritage.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFood: Zlatna Džezva (coffee), Oaza (water), Tops (biscuits), Zlatni Puder (baking ingredients), Tuzlanska Sol (salt)\u003c\/li\u003e\n  \u003cli\u003eTrade\u003c\/li\u003e\n  \u003cli\u003eTextiles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eAS Holding started as a local independent shop and grew into a major regional player, driven by a commitment to strengthening Bosnian brands and contributing to the domestic economy. They emphasize delivering and exchanging knowledge, ideas, and services, relying on rich experience and the dedication of their over 2500 employees.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA leading Bosnian company with 17 member companies\u003c\/li\u003e\n  \u003cli\u003eWide portfolio of over 1500 well-known regional products\u003c\/li\u003e\n  \u003cli\u003eStrong commitment to the Bosnian economy and job creation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eAS Holding is a household name across Bosnia and Herzegovina and the broader Balkan region, making its products highly sought after by the diaspora in California looking for authentic tastes and familiar brands from their homeland.\u003c\/p\u003e","products":[{"product_id":"as-sugar-cubes-1kg-3871354000445","title":"As Sugar Cubes Bosnian White Sugar 1kg (2.2lb)","description":"\u003cp\u003e\u003cstrong\u003eAs Sugar Cubes — Bosnian household sugar cubes for the Turkish coffee saucer.\u003c\/strong\u003e White sugar cubes in the Bosnian As-pantry format — the Sarajevo coffee-table sugar the household sets beside the fildžan for the Turkish coffee ritual the diaspora has carried for generations. Place a cube on the saucer beside the kafa, hold between teeth for the Russian-style chai sip, drop into a glass of crna kafa for the slow-stir sweetening, or sweeten a child's first sip of warm milk at the breakfast table.\u003c\/p\u003e","brand":"As","offers":[{"title":"Default Title","offer_id":48782481588452,"sku":"BAK-AS-1KG","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/3871354000445.jpg?v=1778803429"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/as.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}