{"title":"Aroma","description":"\u003ch2\u003eAbout\u003c\/h2\u003e\n\u003cp\u003eAroma is a beloved Serbian brand, a cornerstone of many Balkan kitchens for decades. Renowned for its reliable quality and authentic flavors, Aroma brings the taste of home to the diaspora in California. Their commitment to traditional recipes shines through in their essential range of pantry staples. From hearty pasta to crisp pickled vegetables and aromatic spices, Aroma provides the foundational ingredients for cherished family meals.\u003c\/p\u003e\n\u003ch2\u003eWhat we carry\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePasta \u0026amp; Noodles:\u003c\/strong\u003e Classic Serbian pasta shapes perfect for everyday cooking.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePickled Vegetables:\u003c\/strong\u003e A variety of brined vegetables, including pickled cabbage and cucumbers, essential for traditional salads and side dishes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSpices \u0026amp; Seasonings:\u003c\/strong\u003e Aromatic blends and single spices to enhance Balkan and Eastern European recipes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHeritage \u0026amp; Philosophy\u003c\/h2\u003e\n\u003cp\u003eAroma embodies the reliable quality of a long-standing Serbian food producer, providing staple ingredients that have nourished families for generations. Their philosophy centers on making authentic Balkan flavors accessible and consistent.\u003c\/p\u003e\n\u003ch2\u003eWhat we love\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAuthentic Serbian flavors\u003c\/li\u003e\n  \u003cli\u003eReliable pantry staple\u003c\/li\u003e\n  \u003cli\u003eVegan and Vegetarian friendly\u003c\/li\u003e\n  \u003cli\u003eVersatile for traditional recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRegional roots\u003c\/h2\u003e\n\u003cp\u003eFor the Balkan diaspora in California, Aroma is more than just a brand; it’s a taste of home. It represents the familiar ingredients used in childhood kitchens, evoking memories of shared family meals, holiday traditions, and the comforting flavors of Serbia.\u003c\/p\u003e","products":[{"product_id":"aroma-sweet-paprika-ground-200-g-8606006110303","title":"Aroma Sweet Paprika Ground, Serbian Spice 200g (7oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Sweet Paprika — the household-volume crimson pour.\u003c\/strong\u003e The household-volume format of the Serbian benchmark sweet paprika, calibrated for the kitchen that cooks paprikash every other week. Ground kapija pepper, deep brick-red, blooming bright. The double-jar that lasts through the long winter of stews and oven-roasts.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48254350295268,"sku":"PAN-AROM-200G","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110303.jpg?v=1778806719"},{"product_id":"aroma-psenica-belija-wheat-kernels-1000-g-8606006110136","title":"Aroma Pšenica Belija Wheat Kernels, Serbian 1kg (2.2lb)","description":"\u003cp\u003e\u003cstrong\u003eAroma Pšenica Belija provides the foundation for cherished traditional dishes like žito.\u003c\/strong\u003e These whole wheat kernels are perfect for making sweet and savory porridges or adding hearty texture to soups. A versatile grain for wholesome cooking.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48254938677476,"sku":"PAN-AROM-1000G","price":7.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110136_1128690f-e973-420b-b321-e87097a477c7.jpg?v=1771355402"},{"product_id":"aroma-red-sweet-paprika-100-g-8606006110167","title":"Aroma Red Sweet Paprika, Serbian Spice 100g (3.5oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Sweet Paprika — Serbian benchmark crimson.\u003c\/strong\u003e Ground kapija dried to deep brick-red, the household-standard sweet paprika the Belgrade kitchen has built every gulaš around for decades. Bloom in lard before the onion, dust on roasted vegetables, finish a paprikash with sour cream. The Serbian-pantry default when the recipe just says paprika.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48254942052580,"sku":"PAN-AROM-100G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110167.jpg?v=1778806067"},{"product_id":"aroma-red-paprika-hot-100-g-8606006110235","title":"Aroma Hot Red Paprika, Serbian Spice Blend 100g (3.5oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Hot Red Paprika — Serbian-table heat.\u003c\/strong\u003e Ground sweet kapija plus the hot variant cooked in for a slow burn that wakes without overwhelming. Bloom in lard before the meat in paprikash, finish a sausage-and-cabbage stew with a heavy hand, dust over kajmak-and-bread for the Slava plate. The Belgrade-kitchen hot paprika the household keeps for the people who like heat.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48254942183652,"sku":"PAN-AROM-100G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110235_f96448d0-7bb2-41f1-a6e2-96447ca51f6d.jpg?v=1771355397"},{"product_id":"aroma-futog-hazelnut-pudding-40-g-8606006110402","title":"Aroma Futog Hazelnut Pudding Mix, Serbian Dessert 40g (1.4oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Futog Hazelnut Pudding mix helps you create a rich, creamy dessert that’s quick and easy to prepare.\u003c\/strong\u003e Just add milk and sugar, then simmer for a velvety smooth pudding. Serve it warm or chilled, perhaps topped with whipped cream, for a comforting treat.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48255840125156,"sku":"BAK-AROM-40G","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110402_5b21c534-5722-4750-9563-cfe108c812c5.jpg?v=1778805032"},{"product_id":"aroma-futoska-hot-ground-red-pepper-paprika-100-g-8606006110310","title":"Aroma Futoška Hot Ground Red Pepper Paprika, Serbian 100g (3.5oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Futoška Hot — Vojvodina's wake-the-palate paprika.\u003c\/strong\u003e The Futog-village hot variety, ground bright crimson with a slow-build warmth that finishes long, not sharp. Bloom in oil before the onion in a fiery paprikash, dust over deviled eggs for the Slava-table kick, stir into ajvar-and-feta toast. Serbian heat with Vojvodina pedigree.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48267944231140,"sku":"PAN-AROM-100G","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110310.jpg?v=1778804375"},{"product_id":"mixture-for-stuffed-cabbage-sarma-60g-8606006111508","title":"Aroma Sarma Stuffed Cabbage Mixture, Serbian Spice Blend 60g (2.1oz)","description":"\u003cp\u003e\u003cstrong\u003eThe packet for the sarma pot.\u003c\/strong\u003e Aroma's sarma blend — Serbian dehydrated vegetable + spice mix calibrated for the rice-meat-onion filling that goes inside sour cabbage leaves. Salt + paprika + dried garlic + savory + the supporting cast every grandmother layers in. Mix into ground pork-and-beef + rice, roll into kiseli kupus leaves, simmer slow. The Christmas-Eve shortcut.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48782490075364,"sku":"PAN-AROM-60G","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006111508.jpg?v=1778803317"},{"product_id":"mixture-for-cevapcici-and-hamburger-fix-50g-8606006111447","title":"Aroma Cevapcici \u0026 Hamburger Seasoning Mix, Serbian Blend 50g (1.8oz)","description":"\u003cp\u003e\u003cstrong\u003eThe packet that finishes the ćevap.\u003c\/strong\u003e Aroma's ćevapčići + hamburger Fix — Serbian-recipe spice blend with sweet paprika + black pepper + garlic + the carbonate that gives ćevapi the soft springy bite. Knead into ground beef-and-lamb, hand-shape the small fingers, char on the grate. Serve with lepinja, raw onion, ajvar. Friday-night dinner, sorted.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48782490304740,"sku":"PAN-AROM-50G","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006111447.jpg?v=1778803314"},{"product_id":"aroma-tea-egzotiniu-vaisi-arbata-4771632000374","title":"Aroma Tea Egzotiniu Vaisiu Arbata Lithuanian Exotic Fruit Tea 40g (1.4oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Tea's Exotic Fruit Tea brings a burst of vibrant, fruity flavors to your mug.\u003c\/strong\u003e This invigorating blend is fantastic hot for a morning pick-me-up or chilled as a refreshing iced tea on a warm afternoon. A delightful taste of the tropics.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48782600339684,"sku":"PAN-AROM-ASST","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/4771632000374.jpg?v=1778684156"},{"product_id":"aroma-vegetable-seasoning-mixture-for-stuffed-peppers-8606006111492","title":"Aroma Vegetable Seasoning Mixture for Stuffed Peppers, Serbian 60g (2.1oz)","description":"\u003cp\u003e\u003cstrong\u003eThe packet for the punjene paprike pot.\u003c\/strong\u003e Aroma's stuffed-pepper blend — Serbian rice-and-meat seasoning calibrated for the kapija pepper the Balkans actually stuff. Salt + paprika + dehydrated onion + parsley + the savory backbone every grandmother adjusts by feel. Mix into ground meat and rice, fill the peppers, simmer in tomato. Dinner without the recipe card.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48815226945764,"sku":"PAN-AROM-NA","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006111492_a26c9957-1e37-4ea7-abc6-2c8f44894433.jpg?v=1778801795"},{"product_id":"aroma-orient-black-ground-pepper-8606006110518","title":"Aroma Orient Black Ground Pepper 20g (0.7oz)","description":"\u003cp\u003e\u003cstrong\u003eAroma Orient — Serbian-pantry ground black pepper.\u003c\/strong\u003e Belgrade-house ground peppercorn, calibrated for the Serbian kitchen that pepper-finishes everything from čorba to grilled meat to scrambled eggs. The household-standard small jar the Aroma line built its name on — sharp, aromatic, no filler. The pepper grinder isn't always within reach.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48891224195300,"sku":"PAN-AROM-BLAC-20G","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110518.jpg?v=1778558066"},{"product_id":"aroma-fix-beef-goulash-mixture-for-paprikash-8606006111515","title":"Aroma Fix Beef Goulash Mixture for Paprikash, Serbian Spice Blend 50g (1.8oz)","description":"\u003cp\u003e\u003cstrong\u003eThe packet that finishes the paprikash sauce.\u003c\/strong\u003e Aroma's Fix beef goulash blend — Serbian-recipe dehydrated vegetables + sweet paprika + onion + flour, calibrated for the gulaš-on-Wednesday cook. Stir into water with browned beef, let it bloom, finish with a spoon of sour cream. The shortcut the Belgrade household reaches for when the slow version won't fit the evening.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48891224424676,"sku":"PAN-AROM-BEEF-50G","price":2.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006111515.jpg?v=1778558053"},{"product_id":"aroma-coconut-flour-8606006110679","title":"Aroma Coconut Flour, Serbian 190g (6.7oz)","description":"\u003cp\u003e\u003cstrong\u003eBring a touch of tropical sweetness to your baking with this fine coconut flour.\u003c\/strong\u003e Perfect for adding a delicate coconut flavor and unique texture to cakes, cookies, and various desserts. It's a versatile ingredient for those seeking a subtly sweet and fragrant addition to their culinary creations.\u003c\/p\u003e","brand":"Aroma","offers":[{"title":"Default Title","offer_id":48891252343012,"sku":"PAN-AROM-COCO-190G","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/4093\/3348\/files\/8606006110679.jpg?v=1778557821"}],"url":"https:\/\/hamiltoneuromarkets.com\/collections\/aroma.oembed","provider":"Hamilton Euromarket","version":"1.0","type":"link"}